Bad news to those who would like to place their bottles of scented beauties on their dressing table where the sunlight shines directly on them. Perfumes are actually best kept in a cool, dry place, far away from direct sunlight. This is to hinder the process of degradation which could result in the change of odour in some ingredients. The fridge is a good place to store, in fact it is a common practice in the fragrance industry to keep fragrance oils or perfumes in fridges. If you don't have enough space in your fridge however, storing is a dark cupboard is an alternative.